Designing a label for a bottle: what changes
Designing a label for a bottle is different from designing for a flat box. Only part of the label is visible at once, the curve distorts large shapes and the seam needs a safe area. We plan the front face, the back panel and the wrap so the most important information is always facing the customer.
We also consider the bottle colour and contents. A clear label on amber glass, a white label on a dark liquid or a metallic label on aluminium all behave differently. We test the design on realistic mockups before you approve it.
Bottle and jar label formats
Bottle and jar labels come in many forms: front and back labels, wrap-around labels, neck collars, cap labels and tamper seals. We recommend the formats that suit your product and budget, and design them as one system.
Jars have their own challenges: short heights, wide diameters and lids that can carry branding. We design jar labels and lid labels together so the product looks complete from the side and from above.
Materials, finishes and printing
Label materials affect durability and appearance. Paper labels suit dry products, film labels resist moisture and oil, and textured papers add a premium feel. Foil, embossing and varnish can all be used on labels, and we set them up on separate layers for your printer.
Clear labels need a white underprint behind colours and text to keep them visible. We prepare these layers and mark them clearly, so the printer can produce the label exactly as designed.
From brief to print-ready bottle labels
You send the bottle or jar specifications, label text and references. We reply with questions and a fixed quote, then present concepts on mockups, usually within 48 hours of an agreed brief.
Final files are supplied ready for your label printer. If you also need cartons or gift boxes, we design and make them in our own factory from 500 units, matched to the label.
