Mr. Negative: 35mm film box cartons
Two printed tuck cartons for 35mm films, DayLIGHT Robbery and Same Same, shown flat on their dielines.
- Client
- Mr. Negative
- Industry
- Retail
- Services
- Packaging design, Printing
Challenge
The brief
A film brand needed small cartons with strong personality for each film stock, plus the technical details photographers look for.
Solution
Our approach
- 01
Each film gets its own character: a sunset palette for DayLIGHT Robbery, a magic trick illustration for Same Same.
- 02
ISO, exposure count and storage notes sit in consistent places on every carton, with a barcode on the back panel.
- 03
A recurring camera mascot and an Instagram call to action tie the range together.
What we made
The finished packaging
- Printed tuck end cartons
- Two film designs
- Mascot illustrations
Results
Results
Results for this project are being confirmed with the client and will be added here.
Next project
Submersible: E-commerce mailer and unboxing kit
A striped mailer, illustrated kraft wrap and insert cards that turn an online order into an unboxing.
Start your project
Brand, packaging and production from one team. Tell us what you are launching.
- Quote reply within 24 hours
- First concepts in 48 hours