Hip Hip! Coffee: Coffee pouches and brand packaging range
Stand-up pouches for the Radical Toast and Café Fugaz coffees, with matching cups and a coffee guide.
- Client
- Hip Hip! Coffee
- Industry
- Food & drink
- Services
- Packaging design, Label design, Printing
Challenge
The brief
A coffee brand wanted each roast to have its own character while the whole range, from pouches to takeaway cups, still looked like one brand.
Solution
Our approach
- 01
Each coffee gets its own colour and illustration: navy and a planet for Radical Toast, orange and a molecule for Café Fugaz.
- 02
A wavy white band and the same type system run across every pouch, so the range lines up on a shelf.
- 03
The wave pattern carries onto takeaway cups and a small coffee guide, extending the brand beyond the pouch.
What we made
The finished packaging
- Stand-up coffee pouches
- Takeaway cup designs
- Coffee guide booklet
- Badge and brand illustrations
Results
Results
Results for this project are being confirmed with the client and will be added here.
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Start your project
Brand, packaging and production from one team. Tell us what you are launching.
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